// Production. Performance. Operations.

We make the
impossible
work.

Extraordinary experiences.
The expertise to make them real.

Explore our work
Founded in the GCC. Built for the world.Terhal by Dragone · Riyadh
// A Loud Minority

Creative ambition. Technical conviction.

The bridge between
an idea and its impact.

We are a specialist technical and production consultancy. We bring designers, engineers, operators and client teams together to deliver ambitious projects in demanding environments.

Theatre is in our DNA. Rehearsal, repeatability and resilience shape our thinking from the first sketch to the final performance.

50+Years of combined experience
04Continents of active deployment
01Integrated team across the lifecycle
// Selected work

Built for the
unforgettable.

Resident shows, cultural destinations, World Expos and live entertainment. A selection of ALM’s work.

Terhal by Dragone live production

Riyadh · Resident spectacle

Terhal by Dragone

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Technical producer & design authority

Across two seasons, ALM connected creative ambition with technical design, procurement and delivery. Advanced performer flying and approximately 18 tonnes of rigged equipment transformed a semi-permanent venue into a world-class theatre.

Ministry of Culture, Saudi Arabia · Dragone
Souk Wonders live production

Diriyah · Immersive experience

Souk Wonders

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Technical & production design

Performance woven into a historic environment. ALM integrated lighting, sound, projection, effects and aerial performance with careful attention to heritage fabric, sightlines and the moving audience.

Diriyah Company · Dragone
KSA Pavilion, Expo 2025 live production

Osaka · World exposition

KSA Pavilion, Expo 2025

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Technical operations & systems integration

ALM brought immersive projection, spatial audio, lighting and control systems into reliable daily operation. From testing and commissioning to live technical oversight, the team supported more than 200 events and activations.

Ministry of Culture, Saudi Arabia
The House of Dancing Water live production

Macau · Permanent water theatre

The House of Dancing Water

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Technical audit & reactivation engineering

ALM led technical audit and reactivation engineering for this landmark resident show. Co-founder Karl Jenkins previously served as its Technical Director, bringing direct experience of performer flying, aquatic automation and daily theatre operation.

Melco Entertainment · Dragone
UNTOLD Dubai live production

Dubai · Festival

UNTOLD Dubai

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ALM project reference · 2024 & 2025

Large-scale live entertainment within Expo City Dubai. Part of ALM’s festival delivery portfolio, bringing technical production experience to a demanding live environment.

UNTOLD
Waterbomb Dubai live production

Dubai · Festival

Waterbomb Dubai

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ALM project reference · 2024

Music, water and live performance at festival scale. A production environment that brings together show technology, site infrastructure and the demands of live audiences.

Waterbomb
// Technical expertise

Every discipline.
One clear vision.

Deep technical knowledge, joined-up thinking and practical solutions at every stage.

01

Performance & rigging

Performer flying, scenic automation, rigging design and structural interfaces.

02

Staging & environments

Scenic and kinetic elements, audience systems, technical drafting and 3D visualisation.

03

Show systems

Lighting, spatial audio, video, projection, show control and special effects.

04

Delivery & readiness

Procurement, technical PMO, systems integration, commissioning and live operations.

FeasibilityDesignProcurementDeliveryLive operation
Technical rigging and suspended production equipment at Terhal
Behind the experience · Terhal by Dragone

ALM Technologies

One operation.
One shared picture.

Command, control and communication. ALM Technologies connects operational planning, experienced people and the CommandPost® platform.

Explore ALM Technologies
In partnership withCommandPost
Event control room team working across operational displays
// Our network

Great work.
Shared ambition.

Clients, creative collaborators and specialist partners from across our work.

CommandPost

Operational technology

CommandPost provides the platform. ALM shapes the operational framework, integration, training and delivery around it.

Our combined offering ↗
Dragone

Creative collaboration

ALM is Dragone’s exclusive technical and production consultant worldwide, supporting resident and temporary shows.

Expo 2020 DubaiExpo 2020 Dubai
DragoneDragone
Cirque du SoleilCirque du Soleil
ADGMADGM
GEMGEM
What IfWhat If
UNTOLDUNTOLD
WaterbombWaterbomb
Time EntertainmentTime Entertainment
Ministry of Culture, Saudi ArabiaMinistry of Culture, Saudi Arabia
MstreetMstreet
Giuliano PepariniGiuliano Peparini
MelcoMelco
HwadiHwadi
BayutBayut
Black Orange LiveBlack Orange Live
Saudi GamesSaudi Games
Saudi Olympic & Paralympic CommitteeSaudi Olympic & Paralympic Committee
Diriyah Gate Development AuthorityDiriyah Gate Development Authority
DP WorldDP World

An extension of your team

Ambitious brief?
We’re listening.

hello@aloudminority.com